Comfort “Cô Bé Nhọ Nhem”
( Background) Staying true to the brand purpose “Long Live Clothes”, Comfort is committed to making the planet a better place – with less fashion waste – by giving clothes a long life. (Idea)Giving Clothes Their Happily Ever After. (Tactics)“Cô Bé Nhọ Nhem” parody M/V featuring Hậu Hoàng was released in synergy with Comfort’s brand […]
TRESemmé “The Arena of Style”
( Background) To launch with a strong impact in the premium fashion market in Vietnam, TRESemmé turned to ZEE to support their campaigns with full-stack solutions. (Idea)The Arena of Style (Đấu trường Phong cách). (Tactics)We hosted the TRESemmé Fashion Show in collaboration with fashion icons Phạm Hương, Minh Tú, and Mâu Thủy. An online contest […]
Lifebuoy “Fight Corona With Style”
( Background) In response to the COVID-19 pandemic, Lifebuoy Vietnam enlisted ZEE’s help to educate the public through a variety of fun, youthful, and catchy activities in 2020. The campaign aimed to encourage people to frequently wash their hands. (Idea)Fight Corona with Style. (Tactics)We released a series of educational viral videos and initiated the “Ghen […]
Closeup “Kiss Your Way to New Heights”
(Background) Closeup, the brand that has always been associated with kissing, teamed up with ZEE to create viral social media campaigns that help solidify their position as the go-to brand for all things love and encourage more open expressions of affection. (Idea)Kiss Your Way to New Heights (Hôn Càng Sâu, Lên Càng Cao). (Tactics)A hyped […]
Closeup “Don’t Think Just Kiss”
(Background) Closeup, the brand that has always been associated with kissing, teamed up with ZEE to create viral social media campaigns that help solidify their position as the go-to brand for all things love and encourage more open expressions of affection. https://www.youtube.com/watch?time_continue=19&v=mDZs3nQwb-0&embeds_euri=https%3A%2F%2Fwww.google.com%2Fsearch%3Fq%3Dng%25C6%25B0%25E1%25BB%259Di%2B%25C3%25A2m%2Bph%25E1%25BB%25A7%2Byoutube%26oq%3Dng%25C6%25B0%25E1%25BB%259Di%2B%25C3%25A2m%2Bph%25E1%25BB%25A7%2Byoutube&source_ve_path=Mjg2NjQsMjg2NjQsMjg2NjQsMjM4NTE&feature=emb_title (Idea)Don’t Think Just Kiss. (Tactics)We produced the viral M/V “Người Âm Phủ” to […]
H&M “A Fashion-Forward Vision for A Leading Brand”
(Background) As the world’s leading fashion retailer, H&M has a presence in over 4500 stores worldwide. In 2017, we were proud to support H&M’s expansion into Vietnam as the official media partner, following a competitive selection process. Thanks to our successful partnership, we have been able to continue working together to bring the brand’s vision […]
adidas “Amplifying Athleisure Through Local Spirit”
(Background) In 2019, we partnered with adidas, a global leader in sports fashion, to bring their creative spirit to life. Our innovative solutions for product photo shoots, video production, KOL strategies, and event management helped to popularize athleisure fashion among Vietnamese youth. We are proud to have been retained as adidas’ agency of choice and […]
A. O. Smith “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”
(Background) As healthcare becomes increasingly important to urban citizens in Southern Vietnam, high-end customers seek home appliances that prioritize their health. Despite this demand, the market share for water purifiers in this region is low due to a preference for traditional methods. A. O. Smith must overcome this challenge and promote the benefits of their […]
O HUI “Symphony of Light & Skin”
(Background) O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It’s time for O HUI to rejuvenate with a […]
The Manor Central Park “Gen Trội”
(Background) The Manor Central Park, a new premium real estate project in Hanoi, aims to be the dream home for young customers. These globally-minded young people in Hanoi seek new experiences while also valuing the city’s unique traditional culture. https://www.youtube.com/watch?v=zV7QxfDc0IYhttps://www.youtube.com/watch?v=4hA3cY2AsIc (Idea)Dominant Generation (Gen Trội). (Tactics)We used the brand’s connection with old and new cultural values […]