Lifebuoy “Fight Corona With Style”
More Info
(Client)
Lifebuoy
(Service)
IMC / Communication / KOL / Event & Activation
(Industry)
FMCG
( Background)
In response to the COVID-19 pandemic, Lifebuoy Vietnam enlisted ZEE’s help to educate the public through a variety of fun, youthful, and catchy activities in 2020. The campaign aimed to encourage people to frequently wash their hands.
(Idea)
Fight Corona with Style.
(Tactics)
We released a series of educational viral videos and initiated the “Ghen Covy 2.0” Dance Cover to spread the brand’s message. There were 100 Hand Wash Stations built. They implemented the social campaign and the social challenge “Chặng Đường 14 Ngày: Tăng Cường Đề Kháng Da”.
(Results)
The campaign won Bronze Award (Social Distancing), Bronze Award (User Generated), and Bronze Award (Social Impact) at the MMA Smarties X 2020. It generated an additional 5% in market share for Lifebuoy Hand Wash compared to the previous quarter - the highest rate in Lifebuoy Hand Wash’s history.
