OPPO “I Am Reno”
More Info
(Client)
OPPO
(Service)
IMC / Communication / Event & Activation / KOL
(Industry)
Technology
(Background)
In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity.
(Idea)
I Am Reno.
(Tactics)
We came up with social media contest “I Am Reno” to build a community of individuals with modern spirit and mind, participated by macro and micro KOLs. Stylized oversized Reno billboards were installed on main roads in Ho Chi Minh and Hanoi to enhance awareness.
(Results)
The contest received over 2,000 entries, and the masthead video received over 7.4 million views.
