A. O. Smith “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”
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(Client)
A. O. Smith
(Service)
IMC / Communication / Event & Activation / KOL
(Industry)
Electronics
(Background)
As healthcare becomes increasingly important to urban citizens in Southern Vietnam, high-end customers seek home appliances that prioritize their health. Despite this demand, the market share for water purifiers in this region is low due to a preference for traditional methods. A. O. Smith must overcome this challenge and promote the benefits of their innovative water purification technology as they enter this market.
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(Idea)
Live Well, Choose Wisely.
(Tactics)
We launched a series of TVCs to highlight features of A. O. Smith using metaphorical life circumstances: “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”, “Chọn A. O. Smith, Lọc Tâm Trí”, & “Chọn A. O. Smith, Lọc Chất Lượng Sống”.
(Results)
The video series amassed 20 million views across all social media channels of the brand.
