Closeup “Kiss Your Way to New Heights”
More Info
(Client)
Closeup
(Service)
IMC / Communication / KOL
(Industry)
FMCG
(Background)
Closeup, the brand that has always been associated with kissing, teamed up with ZEE to create viral social media campaigns that help solidify their position as the go-to brand for all things love and encourage more open expressions of affection.
(Idea)
Kiss Your Way to New Heights (Hôn Càng Sâu, Lên Càng Cao).
(Tactics)
A hyped social challenge for couples to show their kissing moments was initiated on social media. The rewards were inviting: the more passionate they kissed, the higher they got to travel-visiting the Burj Khalifa tower, Petronas tower, or Taipei 101 tower.
(Results)
The campaign made it to top 10 social media campaign on BSI ranking in April 2018.
