The Arena of Style (Đấu trường Phong cách).
We hosted the TRESemmé Fashion Show in collaboration with fashion icons Phạm Hương, Minh Tú, and Mâu Thủy. An online contest to recruit participants and give away sampling products was also intitiated.
The campaign made it to Top 10 Buzzmetrics Monthly Ranking with over 1,000 social posts and articles acquired. 10,000 spectators attended the event, and 1,000 items from 3 collaborative collections were sold.