A. O. Smith “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”

(Background) As healthcare becomes increasingly important to urban citizens in Southern Vietnam, high-end customers seek home appliances that prioritize their health. Despite this demand, the market share for water purifiers in this region is low due to a preference for traditional methods. A. O. Smith must overcome this challenge and promote the benefits of their […]

O HUI “Symphony of Light & Skin”

(Background) O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It’s time for O HUI to rejuvenate with a […]