VIB “Trải Trái Trải Phải”
More Info
(Client)
VIB
(Service)
IMC / Communication / KOL
(Industry)
Finance
(Background)
VIB, a leading digital international bank, wanted to connect with young consumers, a vital market in today’s age. However, traditional banking advertising campaigns are often dull and financially-focused, making it difficult to attract the attention of this target audience.
(Idea)
Trải Trái Trải Phải.
(Tactics)
We intrigued consumers with an exciting M/V and a multi-channel campaign on Facebook, TikTok, and Instagram to launch VIB’s 2-in-1 product and build a youthful, energetic brand image.
(Results)
The M/V made it to Top 2 Trending on YouTube Music. VIB’s Instagram gained over 5,500 organic followers in 3 months, while the brand’s TikTok attracted 8,000 finance lovers.
