VIB “Mượt Trội” & “Di Tìm Gi”
More Info
(Client)
VIB
(Service)
IMC / Communication / KOL
(Industry)
Finance
(Background)
VIB, a leading digital international bank, wanted to connect with young consumers, a vital market in today's age. However, traditional banking advertising campaigns are often dull and financially-focused, making it difficult to attract the attention of this target audience.
(Idea)
Mượt Trội & Di Tìm Gi.
(Tactics)
We used a refreshed approach to attract potential customers and increase conversion rate for the myVIB app via digital assets, including the experimental photoshoot “Mượt Trội” and “Di Tìm Gi” M/V.
(Results)
The campaign garnered 65,000 engagements and 18 million views across platforms, half of which were gained through VIB's TikTok channel.
