Clé de Peau Beauté “Experience the Dazzling Universe”
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(Client)
Clé de Peau Beauté
(Service)
Event & Activation / Communication
(Industry)
Beauty
(Background)
Clé de Peau Beauté wanted an event where guests could not only learn about the new product “The Foundation”, but fully experience the benefits of Light-Empowering Enhancer technology and Blur Perfection Technology EX with the key ingredient Lakesis, which improves skin firmness and elasticity. Clé de Peau Beauté wanted to create a royal experience for guests using their new product, which they have dubbed the “Queen of Foundation”.
(Idea)
Experience the Dazzling Universe.
(Tactics)
ZEE combined the meticulous art of origami with light/visual effects to showcase the dazzling quality of the “Queen of Foundation”. We used 3D mapping technology on Chloe Gallery’s dome structure to offer guests an out-of-this-world experience similar to a queen’s.
