VIB “Trải Trái Trải Phải”
More Info
(Client)
VIB
(Service)
Creative / TVC / PR / Social / KOL
(Industry)
Banking
(Background)
VIB, a leading digital international bank, wanted to connect with young consumers, a vital market in today's age. However, traditional banking advertising campaigns are often dull and financially-focused, making it difficult to attract the attention of this target audience.
(Idea)
Live More, Worry Less.
(Tactics)
Launched the 2-in-1 product with the “Trải Trái Trải Phải” M/V and a multi-channel media campaign on Facebook, TikTok, and Instagram to help VIB build a youthful, energetic image.
(Results)
“Trải Trái Trải Phải"" M/V on top 2 Trending YouTube Music. The campaign garnered a total of 65,000 engagement, accumulated 18 million views from all utilized platforms (Facebook, Tiktok, and YouTube).
