OPPO “I Am Reno”
More Info
(Client)
OPPO
(Service)
Creative / TVC / PR / Social / KOL
(Industry)
Technology
(Background)
In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO's mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity.
(Idea)
Idea
(Tactics)
Released “Reno Squad” Master Video featuring four characters representing Reno's meaning. On social media, we held the contest seeking to build a community full of modern spirit.
(Results)
The “I Am Reno” contest received over 2,000 entries, masthead video received over 7.4 million views. OPPO demonstrated commitment to improving customer experience.
