OPPO “Who Am I?”
More Info
(Client)
OPPO
(Service)
Creative / TVC / PR / Social / KOL
(Industry)
Technology
(Background)
In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO's mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity.
(Idea)
Who Am I?
(Tactics)
Launched “Who Am I?” campaign featuring KOLs and digital activities to promote OPPO F11 and F11 Pro in early 2019.
(Results)
OPPO received 62,000 orders for OPPO F11 Series and OPPO Reno Series products. OPPO demonstrated commitment to improving customer experience.
