OPPO “Who Am I?”
More Info
(Client)
OPPO
(Service)
IMC / Communication / Event & Activation / KOL
(Industry)
Technology
(Background)
In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity.
(Idea)
Who Am I?
(Tactics)
The “Who Am I?” campaign featuring multiple artists and influencers, including Son Tung MTP, Nhi Dang, Huong Giang, and Den Vau, was created to promote OPPO F11 and F11 Pro. We also released “Reno Squad” Master Videos featuring those four characters to convey brand message.
(Results)
OPPO received 62,000 orders for OPPO F11 Series and OPPO Reno Series products, while demonstrating commitment to improving customer experience.
