Comfort “Cô Bé Nhọ Nhem”
More Info
(Client)
Comfort
(Service)
TVC / KOL / Social
(Industry)
FMCG
( Background)
Staying true to the brand purpose “Long Live Clothes,” Comfort is committed to making the planet a better place — with less fashion waste — by giving clothes a long life.
(Idea)
Giving Clothes Their Happily Ever After
(Tactics)
“Cô Bé Nhọ Nhem” parody M/V was released in synergy with Comfort’s brand identity. By collaborating with KOLs and online communities, the key message “Repurposing Clothes” was circulated on various platforms. The minigame “Thử Tài Bắt Hình, Match Quà Đỉnh” on Facebook was initiated with appealing incentives
(Results)
The campaign won BSI Awards 2022 and Winner (The Best Social Media Campaign). A buzz volume of nearly 680,000 — ranked among the top 7 most discussed and shared campaign pre-Tet (2022). The business performance also kept getting rebound as Comfort secured no. 1 leadership position in terms of brand power
