The Manor Central Park “Gen Trội”
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(Client)
The Manor Central Park
(Service)
IMC / KOL / Communication
(Industry)
Real Estate
(Background)
The Manor Central Park, a new premium real estate project in Hanoi, aims to be the dream home for young customers. These globally-minded young people in Hanoi seek new experiences while also valuing the city’s unique traditional culture.
(Idea)
Dominant Generation (Gen Trội).
(Tactics)
We used the brand’s connection with old and new cultural values as a guiding force to connect The Manor Central Park with young Hanoians. Digital campaigns “Hà Nội Gen Trội” and “Tinh Hoa Phố Đông” were run in the form of music videos, art series, social media activities and KOL endorsements.
