VIB “Mượt Trội” & “Di Tìm Gi”
(Background) VIB, a leading digital international bank, wanted to connect with young consumers, a vital market in today’s age. However, traditional banking advertising campaigns are often dull and financially-focused, making it difficult to attract the attention of this target audience. (Idea)Mượt Trội & Di Tìm Gi. (Tactics)We used a refreshed approach to attract potential customers […]
O HUI “Symphony of Light & Skin”
(Background) O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It’s time for O HUI to rejuvenate with a […]
The Manor Central Park “Gen Trội”
(Background) The Manor Central Park, a new premium real estate project in Hanoi, aims to be the dream home for young customers. These globally-minded young people in Hanoi seek new experiences while also valuing the city’s unique traditional culture. https://www.youtube.com/watch?v=zV7QxfDc0IYhttps://www.youtube.com/watch?v=4hA3cY2AsIc (Idea)Dominant Generation (Gen Trội). (Tactics)We used the brand’s connection with old and new cultural values […]
LG “Transforming Utility into Artistic Living”
(Background) As a pioneer in tech innovation, LG’s flagship products boast impressive technology, but this is not widely recognized in the Vietnamese market. As a lifestyle agency, it is our challenge to build a premium brand image for LG through their product leadership and explore new platforms beyond the highly recognizable tagline “Life’s Good”. It […]
OPPO “I Am Reno”
(Background) In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity. (Idea)I Am Reno. (Tactics)We came up with social media […]
OPPO “Who Am I?”
(Background) In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity. (Idea)Who Am I? (Tactics)The “Who Am I?” campaign featuring […]
vivo “Redefine Experiences”
(Background) In late 2019, vivo, a world-famous smartphone manufacturer, teamed up with ZEE to launch the vivo X50 in Vietnam. Utilizing ZEE’s expertise in the lifestyle field and understanding of the vivo brand, effective communication strategies were developed to increase brand awareness and showcase the functional superiority of the vivo X50, the world’s first smartphone […]