vivo “Redefine Experiences”
More Info
(Client)
vivo
(Service)
Event & Activation / IMC / Communication / KOL
(Industry)
Technology
(Background)
In late 2019, vivo, a world-famous smartphone manufacturer, teamed up with ZEE to launch the vivo X50 in Vietnam. Utilizing ZEE’s expertise in the lifestyle field and understanding of the vivo brand, effective communication strategies were developed to increase brand awareness and showcase the functional superiority of the vivo X50, the world’s first smartphone with gimbal camera technology, in a lifestyle context.
(Idea)
Redefine Experiences.
(Tactics)
To associate taking photos with “capturing experiences”, we encouraged people to seek new, extreme, and memorable experiences and helped them capture them using vivo’s smartphones. Innovative platforms like reality shows and livestream events to were utilized to deliver this spirit.
(Results)
The online launch reached top 1 trending on Google. Brand awareness increased by 300%, getting vivo into the top 5 mobile phone brands by market share in Vietnam in 2019.
