A. O. Smith “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”
More Info
(Client)
A. O. Smith
(Service)
Creative / IMC / iTVC
(Industry)
Electronics
(Background)
As healthcare becomes increasingly important to urban citizens in Southern Vietnam, high-end customers seek home appliances that prioritize their health. Despite this demand, the market share for water purifiers in this region is low due to a preference for traditional methods. A. O. Smith must overcome this challenge and promote the benefits of their innovative water purification technology as they enter this market.
(Idea)
Live Well, Choose Wisely
(Tactics)
Launched a series of TVCs to highlight features of A. O. Smith using metaphorical life circumstances: “Sống Chọn Lọc, Chọn Ít Lọc Nhiều” TVC, “Chọn A. O. Smith, Lọc Tâm Trí” TVC, “Chọn A. O. Smith, Lọc Chất Lượng Sống” TVC.
(Results)
The video series amassed 20 million views across all social media channels of the brand.
