A. O. Smith “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”

A. O. Smith “Sống Chọn Lọc, Chọn Ít Lọc Nhiều”

More Info
(Client)
A. O. Smith
(Service)
Creative / IMC / iTVC
(Industry)
Electronics

(Background)

As healthcare becomes increasingly important to urban citizens in Southern Vietnam, high-end customers seek home appliances that prioritize their health. Despite this demand, the market share for water purifiers in this region is low due to a preference for traditional methods. A. O. Smith must overcome this challenge and promote the benefits of their innovative water purification technology as they enter this market.
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