Closeup “Don’t Think Just Kiss”
More Info
(Client)
Closeup
(Service)
Creative / TVC / Social / KOL
(Industry)
FMCG
(Background)
Closeup, the brand that has always been associated with kissing, teamed up with ZEE to create viral social media campaigns that help solidify their position as the go-to brand for all things love and encourage more open expressions of affection.
(Idea)
Don't Think Just Kiss
(Tactics)
The viral M/V “Người Âm Phủ” was produced to inspire young people to embrace their affectionate sides and kiss more.
(Results)
The video became a sensation with almost 27 million views on YouTube and countless viral quotes and memes on social media.
