Jo Malone London “The Gift of Scents”
More Info
(Client)
Jo Malone London
(Service)
Creative / Event / PR
(Industry)
Beauty
(Background)
Before its grand opening, British fragrance house Jo Malone London held its first press event and private launch in Vietnam, with ZEE serving as the creative agency.
(Idea)
The Gift of Scents.
(Tactics)
The brand's first press event/private launch in Vietnam, along with the first flagship store at Diamond Plaza, showcasing its fragrances and lifestyle were organized. In the events, we combined scents, cuisine, music, and customized gift packaging to trigger all five senses. We seeked an experience-driven solution beyond just visual appeal for target customers.
