Jo Malone London “The Gift of Scents”
More Info
(Client)
Jo Malone London
(Service)
Event & Activation
(Industry)
Beauty
(Background)
Before its grand opening, British fragrance house Jo Malone London held its first press event and private launch in Vietnam, with ZEE serving as the creative agency.
(Idea)
The Gift of Scents.
(Tactics)
We ideated and held two Jo Malone London’s first ever events in Vietnam: a press event/private launch and a flagship store at Diamond Plaza. Highly personalized touches were used to showcase the brand’s fragrances bespoke lifestyle. Combining alluring scents, exquisite cuisine, timeless music, and elegant decorations, we created an extraordinary experience beyond visual appeal.
