The Manor Central Park “Gen Trội”
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(Client)
The Manor Central Park
(Service)
Creative / TVC / Social / KOL
(Industry)
Real Estate
(Background)
The Manor Central Park, a new premium real estate project in Hanoi, aims to be the dream home for young customers. These globally-minded young people in Hanoi seek new experiences while also valuing the city's unique traditional culture.
(Idea)
Dominant Generation (Gen Trội)
(Tactics)
ZEE connected The Manor Central Park with young Hanoians using The Manor Central Park's connection with old and new cultural values as a guiding force. The digital campaigns were produced in the form of music video and art series as well as brand film, KOL, and social.
