Symphony of Light and Skin (Bản Giao Hưởng Ánh Sáng Của Làn Da)
ZEE implemented a music marketing campaign in collaboration with Juky San to appeal products to young audience. The EP was sampled from classical music, blended youth and sophistication to encourage women to conduct their own life symphonies. Our tactic was also collaborating with Rang Rang Coffee to hold an interactive event promoting the product.
The track “Bản Giao Hưởng Mùa Đông” from the EP peaked at no. 2 on Apple Music, livestream gained over 13,000 live engagements.