O HUI “Symphony of Light & Skin”
More Info
(Client)
O HUI
(Service)
Creative / IMC / TVC / PR
(Industry)
Beauty
(Background)
O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It's time for O HUI to rejuvenate with a new approach.
(Idea)
Symphony of Light and Skin (Bản Giao Hưởng Ánh Sáng Của Làn Da)
(Tactics)
ZEE implemented a music marketing campaign in collaboration with Juky San to appeal products to young audience. The EP was sampled from classical music, blended youth and sophistication to encourage women to conduct their own life symphonies. Our tactic was also collaborating with Rang Rang Coffee to hold an interactive event promoting the product.
(Results)
The track “Bản Giao Hưởng Mùa Đông” from the EP peaked at no. 2 on Apple Music, livestream gained over 13,000 live engagements.
