Redefine Experiences.
Following the idea, ZEE encouraged people to seek new, extreme, and memorable experiences and helped them capture those experiences to associate taking photos with “capturing experiences.” Innovative platforms like reality shows and livestream events to were also utilized to deliver the brand's spirit.
The vivo X50 online launch event was the top 1 on Google Trend. The brand awareness was increased by 300%, getting vivo into the top 5 mobile phone brands by market share in Vietnam in 2019.