vivo “Redefine Experiences”
More Info
(Client)
vivo
(Service)
Creative / Event / PR / Social / KOL
(Industry)
Technology
(Background)
In late 2019, vivo, a world-famous smartphone manufacturer, teamed up with ZEE to launch the vivo X50 in Vietnam. Utilizing ZEE's expertise in the lifestyle field and understanding of the vivo brand, effective communication strategies were developed to increase brand awareness and showcase the functional superiority of the vivo X50, the world's first smartphone with gimbal camera technology, in a lifestyle context.
(Idea)
Redefine Experiences.
(Tactics)
Following the idea, ZEE encouraged people to seek new, extreme, and memorable experiences and helped them capture those experiences to associate taking photos with “capturing experiences.” Innovative platforms like reality shows and livestream events to were also utilized to deliver the brand's spirit.
(Results)
The vivo X50 online launch event was the top 1 on Google Trend. The brand awareness was increased by 300%, getting vivo into the top 5 mobile phone brands by market share in Vietnam in 2019.
