Closeup “Don’t Think Just Kiss”
More Info
(Client)
Closeup
(Service)
IMC / Communication / KOL
(Industry)
FMCG
(Background)
Closeup, the brand that has always been associated with kissing, teamed up with ZEE to create viral social media campaigns that help solidify their position as the go-to brand for all things love and encourage more open expressions of affection.
(Idea)
Don’t Think Just Kiss.
(Tactics)
We produced the viral M/V “Người Âm Phủ” to inspire young people to embrace their affectionate sides and kiss more.
(Results)
The video became a sensation with 27 million views on YouTube and countless viral quotes and user-generated content on social media.
