adidas “Amplifying Athleisure Through Local Spirit”
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(Client)
adidas
(Service)
IMC / Communication / Event & Activation / KOL / Retainer
(Industry)
Fashion
(Background)
In 2019, we partnered with adidas, a global leader in sports fashion, to bring their creative spirit to life. Our innovative solutions for product photo shoots, video production, KOL strategies, and event management helped to popularize athleisure fashion among Vietnamese youth. We are proud to have been retained as adidas’ agency of choice and to continue promoting a fashion-forward, athletic lifestyle, driving the vibrant growth of Vietnam’s fashion industry together.
(Idea)
Amplifying Athleisure through Local Spirit.
(Tactics)
ZEE localized and promoted brand’s spirit via KOLs endorsement and energetic events. We managed an elaborate system of content creators for the brand and executed the brand’s store opening, launch and promotional events. We also generate Facebook always-on content for the brand.
