Jo Malone London “The Gift of Scents”
(Background) Before its grand opening, British fragrance house Jo Malone London held its first press event and private launch in Vietnam, with ZEE serving as the creative agency. (Idea)The Gift of Scents. (Tactics)We ideated and held two Jo Malone London’s first ever events in Vietnam: a press event/private launch and a flagship store at Diamond […]
LG “Transforming Utility into Artistic Living”
(Background) As a pioneer in tech innovation, LG’s flagship products boast impressive technology, but this is not widely recognized in the Vietnamese market. As a lifestyle agency, it is our challenge to build a premium brand image for LG through their product leadership and explore new platforms beyond the highly recognizable tagline “Life’s Good”. It […]