O HUI “Symphony of Light & Skin”

(Background) O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It’s time for O HUI to rejuvenate with a […]

Jo Malone London “The Gift of Scents”

(Background) Before its grand opening, British fragrance house Jo Malone London held its first press event and private launch in Vietnam, with ZEE serving as the creative agency. (Idea)The Gift of Scents. (Tactics)We ideated and held two Jo Malone London’s first ever events in Vietnam: a press event/private launch and a flagship store at Diamond […]