OPPO “I Am Reno”
(Background) In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity. (Idea)I Am Reno. (Tactics)We came up with social media […]
OPPO “Who Am I?”
(Background) In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity. (Idea)Who Am I? (Tactics)The “Who Am I?” campaign featuring […]