Closeup “Kiss Your Way to New Heights”
More Info
(Client)
Closeup
(Service)
Creative / TVC / Social / KOL
(Industry)
FMCG
(Background)
Closeup, the brand that has always been associated with kissing, teamed up with ZEE to create viral social media campaigns that help solidify their position as the go-to brand for all things love and encourage more open expressions of affection.
(Idea)
Kiss Your Way to New Heights (Hôn Càng Sâu, Lên Càng Cao)
(Tactics)
Initiated a social challenge for couples to show their kissing moments on social media, which entailed inviting rewards.
(Results)
The project made it to top 10 social media campaign on BSI ranking 4/2018.
