The Arena of Style (Đấu trường Phong cách)
They did not only host TRESemmé Fashion Show but also collaborated with Phạm Hương, Minh Tú, and Mâu Thủy to increase curiosity about the event. An online contest to recruit participants and give away sampling products was also intitiated
The campaign made it to top 10 of the Buzzmetrics chart, acquired over 1,000 social posts and articles. TRESemmé Fashion Show attracted 10,000 spectators. More than 1,000 items from 3 collaborative collections were sold.