Fight Corona with Style
A series of educational viral videos and “Ghen Covy 2.0” Dance Cover were released. There were 100 Hand Wash Stations built. They implemented the social campaign and the social challenge “Chặng Đường 14 Ngày: Tăng Cường Đề Kháng Da”.
MMA Smarties X 2020: Bronze Award (Social Distancing), Bronze Award (User Generated), Bronze Award (Social Impact). Generated 80% market share for Lifebuoy Hand Wash (5% higher than that of previous quarter), the highest rate in Lifebuoy Hand Wash's history.