Lifebuoy “Fight Corona with Style”
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(Client)
Lifebuoy
(Service)
Creative / TVC / Social / KOL / CSR
(Industry)
FMCG
(Background)
In response to the COVID-19 pandemic, Lifebuoy Vietnam enlisted ZEE's help to educate the public through a variety of fun, youthful, and catchy activities in 2020. The campaign aimed to encourage people to frequently wash their hands.
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(Idea)
Fight Corona with Style
(Tactics)
A series of educational viral videos and “Ghen Covy 2.0” Dance Cover were released. There were 100 Hand Wash Stations built. They implemented the social campaign and the social challenge “Chặng Đường 14 Ngày: Tăng Cường Đề Kháng Da”.
(Results)
MMA Smarties X 2020: Bronze Award (Social Distancing), Bronze Award (User Generated), Bronze Award (Social Impact). Generated 80% market share for Lifebuoy Hand Wash (5% higher than that of previous quarter), the highest rate in Lifebuoy Hand Wash's history.
