TRESemmé “The Arena of Style”

(Background) To launch with a strong impact in the premium fashion market in Vietnam, TRESemmé turned to ZEE to support their campaigns with full-stack solutions. (Idea) The Arena of Style (Đấu trường Phong cách) (Tactics) They did not only host TRESemmé Fashion Show but also collaborated with Phạm Hương, Minh Tú, and Mâu Thủy to […]

H&M “A Fashion-Forward Vision for A Leading Brand”

(Background) As the world’s leading fashion retailer, H&M has a presence in over 4500 stores worldwide. In 2017, we were proud to support H&M’s expansion into Vietnam as the official media partner, following a competitive selection process. Thanks to our successful partnership, we have been able to continue working together to bring the brand’s vision […]

adidas “Amplifying Athleisure Through Local Spirit”

(Background) In 2019, we partnered with adidas, a global leader in sports fashion, to bring their creative spirit to life. Our innovative solutions for product photo shoots, video production, KOL strategies, and event management helped to popularize athleisure fashion among Vietnamese youth. We are proud to have been retained as adidas’ agency of choice and […]

Clé de Peau Beauté “Experience the Dazzling Universe”

(Background) Clé de Peau Beauté wanted an event where guests could not only learn about the new product “The Foundation,” but fully experience the benefits of Light-Empowering Enhancer technology and Blur Perfection Technology EX with the key ingredient Lakesis, which improves skin firmness and elasticity. Clé de Peau Beauté wanted to create a royal experience […]

LG “Transforming Utility into Artistic Living”

(Background) As a pioneer in tech innovation, LG’s flagship products boast impressive technology, but this is not widely recognized in the Vietnamese market. As a lifestyle agency, it is our challenge to build a premium brand image for LG through their product leadership and explore new platforms beyond the highly recognizable tagline “Life’s Good.” It […]

OPPO “I Am Reno”

(Background) In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity. (Idea)Idea (Tactics)Released “Reno Squad” Master Video featuring four characters […]

OPPO “Who Am I?”

(Background) In 2019, top global mobile phone brand OPPO partnered with ZEE in Vietnam as part of their expansion into the high-end market segment. OPPO’s mission is to constantly innovate and stand out, and they have focused on using creative campaigns to establish their brand identity. (Idea)Who Am I? (Tactics)Launched “Who Am I?” campaign featuring […]

vivo “Redefine Experiences”

(Background) In late 2019, vivo, a world-famous smartphone manufacturer, teamed up with ZEE to launch the vivo X50 in Vietnam. Utilizing ZEE’s expertise in the lifestyle field and understanding of the vivo brand, effective communication strategies were developed to increase brand awareness and showcase the functional superiority of the vivo X50, the world’s first smartphone […]

VIB “Trải Trái Trải Phải”

(Background) VIB, a leading digital international bank, wanted to connect with young consumers, a vital market in today’s age. However, traditional banking advertising campaigns are often dull and financially-focused, making it difficult to attract the attention of this target audience. (Idea)Live More, Worry Less. (Tactics)Launched the 2-in-1 product with the “Trải Trái Trải Phải” M/V […]

O HUI “Symphony of Light & Skin”

(Background) O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It’s time for O HUI to rejuvenate with a […]