TRESemmé “The Arena of Style”

(Background) To launch with a strong impact in the premium fashion market in Vietnam, TRESemmé turned to ZEE to support their campaigns with full-stack solutions. (Idea) The Arena of Style (Đấu trường Phong cách) (Tactics) They did not only host TRESemmé Fashion Show but also collaborated with Phạm Hương, Minh Tú, and Mâu Thủy to […]

H&M “A Fashion-Forward Vision for A Leading Brand”

(Background) As the world’s leading fashion retailer, H&M has a presence in over 4500 stores worldwide. In 2017, we were proud to support H&M’s expansion into Vietnam as the official media partner, following a competitive selection process. Thanks to our successful partnership, we have been able to continue working together to bring the brand’s vision […]

adidas “Amplifying Athleisure Through Local Spirit”

(Background) In 2019, we partnered with adidas, a global leader in sports fashion, to bring their creative spirit to life. Our innovative solutions for product photo shoots, video production, KOL strategies, and event management helped to popularize athleisure fashion among Vietnamese youth. We are proud to have been retained as adidas’ agency of choice and […]

Clé de Peau Beauté “Experience the Dazzling Universe”

(Background) Clé de Peau Beauté wanted an event where guests could not only learn about the new product “The Foundation,” but fully experience the benefits of Light-Empowering Enhancer technology and Blur Perfection Technology EX with the key ingredient Lakesis, which improves skin firmness and elasticity. Clé de Peau Beauté wanted to create a royal experience […]

vivo “Redefine Experiences”

(Background) In late 2019, vivo, a world-famous smartphone manufacturer, teamed up with ZEE to launch the vivo X50 in Vietnam. Utilizing ZEE’s expertise in the lifestyle field and understanding of the vivo brand, effective communication strategies were developed to increase brand awareness and showcase the functional superiority of the vivo X50, the world’s first smartphone […]

Jo Malone London “The Gift of Scents”

(Background) Before its grand opening, British fragrance house Jo Malone London held its first press event and private launch in Vietnam, with ZEE serving as the creative agency. (Idea)The Gift of Scents. (Tactics)The brand’s first press event/private launch in Vietnam, along with the first flagship store at Diamond Plaza, showcasing its fragrances and lifestyle were […]